NIKE x 625 Industries x RVSO – Super Bowl LVII
A collaborative project consisting of apparel and sneaker graphics for Nike during Super Bowl LVII in Glendale, Arizona. The project kicked off a 3 day event including several events leading up to Super Bowl Sunday. The capsule collection sold out in two days and will not be revisited.
The project was made possible by the skilled artisans at 625 Industries who flew in from different parts of the country. They are a Brooklyn, NY based collective of well known sneaker customisers. The art was commissioned by Nike with full creative freedom for the capsule collection. The Air Force One sneaker was the chosen silhouette for this collaboration which included colored shoe lacing and custom lace locks. Customers chose from the designs which were made to order on the premises to a long line of waiting fans.
Scope
• Nike By You Pop-Up
• Swoosh Fest
Location
Nike Factory Store Glendale
6800 N 95th Ave Suite 590 Glendale, AZ 85305
Winter 2023
Creative Freedom
My work was sought out specifically for this project with free range in creativity within brand guidelines. This opportunity required a high level of workmanship and originality capturing key visual representations of the Valley. It’s main goal was to embody the vibe of Phoenix utilizing characteristics of our environment.
Air Force One
Mid century signage, desert scenes and typography were all combined to create a comprehensive offering of what Phoenix is known and loved for. The graphics were then used for application to the tongue, heels and swooshes of the Air Force One sneaker and an array of garments and accessories.
“"Sko Do It Denn"”
Rez Baller